Over on ODD74.proboards.com, Mike Mornard gave a two part pitch that seems about right.
First he said to try, "I'm running OD&D and looking for players." And that that has never failed.
Then he talked about a younger player of his who told him, "I like that I say I sneak up behind a guard and knock him out, you roll some dice, and we get on with the d**game."
And that sums it up for me - Roll the Dice and Get On With the Game!